Monthly Archives: September 2010

Don’t Let this Happen to You…On LinkedIn

Posted on September 8, 2010 by Greig

Posted in Uncategorized | 13 Replies

Recent Comments

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L. Manning: Great information....

Greig: Good format, however you want to remembers spacing, having a blank line between paragraphs makes it more readable. To make a bigger impact on your reader your problem statement should be more specific as to what the problem actually is; what is the p...

Bob Scarpetta: PLease review my branding statement: You know how the mortgage industry is always struggling with changing laws, rules and regulations? I solve this. Whether I'm writing new policies and procedures, presenting to management groups, training employ...

Greig: Great format. I love the use of the emotion word frustrated in your problem statement, but it would be even stronger if you get to the true heart of the problem. Are they having to spend a lot of time sorting through it all or does it get overlooked...

Richard Schorr: REQUEST FOR CRITIQUE OF BRANDING STATEMENT You know how CEOs are frustrated with the complexity and plethora of financial data that does not tell them what they need to know? I can solve that! I have a knack for simplifying complex, quantita...

Greig: A better format is to have 2-3 short paragraphs (no more than 2-3 lines in a paragraph) with a blank line in between to make it more readable. Remember that questions ("You know how") always end in a "?" For your problem statement you want to really...

Charles LoBiondo: Hi Greig Second attempt You know how as a security manager you are faced with under performing officers that do not provide good service to the client. I have solved this problem at all organizations I have worked with. I have a knack for mento...

Greig: Great formatting. Your problem statement will be more fluid if combined into 1 question. Great job personalizing the solution statement. I've reworded a bit for fluidity and readability. ----------------------------------- You know how companies s...

Greig: Your problem statement doesn't actually state a problem; it actually sounds like a great thing that they motivate officers and provide great service. What is the real problem here? Please resubmit after having identified an actual problem so you can ...

Greig: Great format Van. I reworded your problem statement for readibility and fluidity. It is also a stronger statement to just say you correct this not that you are able to. Great start on your solution statement and adding personality into it. Your sol...

Richard Shulman: You know how most companies are stumbling while looking for the unifying bridge between Marketing and Sales? Do you face the ongoing struggle of marketing messages and sales-cycles being out of synch with each other in the domestic market, and worse,...

Chuck LoBiondo: You know how as a security manager you are always trying to motivate your officers and by doing so provide great service to your client. I have solved these problems at all organizations I have worked with. I have a knack for mentoring and promoti...

Van Glaze: _______________________________ You know how most equipment companies are challenged by seeing slowed or decreased sales which is leading to various degrees of company instability? I am able to correct this!! I do this by using my strong exp...

Greig: Great structure; watch your use of symbols and shortening words. To me your problems statement is a good start and very specific, however it isn't very clear. How does a client's use of a variety of devices and expectation of usability correlate to...

Greig: Lydia, I'm confused about who you are actually targeting here and what the real problem is. Why is it complicated and difficult and why does anyone even want to "wrap your head around" those costs? What industry and field does this apply to? Also rem...

Patrick Thompson: You know how organizations are being forced to re-examine their core business strategy and efficiencies because they're strapped with $millions in technology investments while the fulcrum of business has suddenly moved to the customer who's interacti...

Lydia Kuyawa: Greig, What I do and know is very lengthy and not sexy, but with your input I am giving it another try. I wanted to keep it to 3 sentences, but Webster won't allow me to shorten my branding statement. So here we go with round 2: You know how co...

Greig: Lydia, please review the recording of the Branding Workshop again and resubmit. This is too generic. You need to be more specific on who your talking to (specific industry/type of company/field...there are a LOT of industries and fields that deal wit...

Lydia Kuyawa: Thanks for taking your Thursday to review my branding statement. Look forward to your critique. You know how frustrating it can be when you don't know how to wrap your hands around what your environmental issues and costs are? I solve this. ...

Greig: Hi Rafael. The formatting is good! Remember questions (you know how...) need to end in a "?" Also your problem statement doesn't actually state a problem. You need to be specific as to EXACTLY what the problem is; what is the company's pain and why...

Greig: Hi Vic. I don't completely understand your first statement. Your problem statement should be a question to capture the readers attention: "You know how..." and then it should actually state a specific problem. "maximizing results with current resour...

Rafael Palacios: You know that in business the Knowledge that is actually shared and applied is a small fraction of the total knowledge that exists among all the members of the organization, but Knowledge is the fuel that drives service efficiency, innovation and cus...

Pat Krueger: Excellent suggestions. I will rework this and post the updated version in the next day. Thank you!...

vic fontaine: Problem: maximizing results with current resources. I solve by: Coupling present resources to " transformational outside the box" alternative approaches. I am wired for making positive things happen coupled with the knack of having been successful ...

Greig: Hi Glenn. Great format and use of white space. I love the use of the emotion word "struggle" however this isn't a problem. The problem is what either creates the struggle of the side effect of the struggle. Be more specific and get to the heart of th...

Greig: Hi Marilyn. Having white space (blank lines) help the readability. Good start, but "always looking" isn't a problem. WHY are they always looking; what is the problem that leads to them to always have to look or the problem encountered when they don'...

Greig: Hi Pat. You want to make sure there is lots of white space that makes it easier to read. You also want to make sure that you actually present a problem. Frustration is a great emotion word and I like it however frustration isn't a problem, nor is som...

Glenn Wright: Hi Greig: My Branding Statement for your critique: You know how companies struggle to complete projects within scope, on time and on budget. I solve this. As a leader, I am highly organized and collaborative. I am skilled in managing key st...

Pat Krueger: Hi Greig - Here s my branding statement. I look forward to your comments! You know how frustrating it is that your company’s decision makers fail to understand the importance of financial internal controls? I solve that, because since I was...

Marilyn Valentino: Hi Greig, Thank you for a great webinar on personal branding. This is valuable information and I can't wait to put it to use in my profile. Below is my "Hook" and I would like your review and feedback. You know how restaurant companies...

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Jenna: First the arrows are very distracting in my option. Good problem statement. Shorten your 2nd statement to just let them know you solve that problem to make a bigger impact. I would focus less on your background (that they can see in your experience s...

Jenna: Good start. Good problem statement, but your solution statement doesn't tell me how you solve the problem. Don't tell me about your experience, because I can read about that in your experience section. Tell me instead EXACTLY HOW you solve the proble...

John F. McCarthy: Hi Greig, Please comment on my branding statement below: ►►►You know how the healthcare, biotechnology, and pharmaceutical industries are drowning in massive amounts of "big data" that needs analysis and interpretation to transform it...

Yu: Hi Greig, please find my branding statement below. Looking forward to your comments on this. You know how the quant investment industry is recently squeezed up by huge fear of loss and under high pressure of cost reduction, caused by increased fin...

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admin: Great formatting and spacing. "Struggle" is a good emotion word but it isn't actually a problem. What is the real problem you are offering to solve; what is the problem that is creating this struggle or what is the problem that is created by the stru...

sandra Johnson: Greig this is my branding statement You know how Home Health Agencies struggle to maintain client loyalty and employee retention. I solve this I solve this by communicating to my employees that I respect their skills and dedication and the a...

admin: Great formatting and spacing. Good start on your problem statement and use of the emotion word frustrating, but you aren't getting the heart of the problem. Frustration and a feeling of loss isn't a problem. What is problem that comes from this or th...

dushyant dayal: wow, great work...

Matthew Heston: I listened to the initial training and thought it was great. The first program I have experienced regarding linkedin that was worth the investment. Thanks, Matt Heston...

Pam Scott: You know how it is very frustrating it is when your marketing initiatives lose momentum and come up short of business needs and expectations, leaving you feeling that you have lost touch with your customer base. I solve this. I do this by becom...

Shaquille Stephen: Very good process...

admin: Jerry, please review the branding workshop, posting requirements on this site as well as critiques given to others to revise your statement and resubmit. "Always looking" isn't a problem. Please specify an actual problem and make it a separate senten...

admin: Hi David, we only offer 1 branding critique with your package. Go ahead and take your critique to post your revised branding statement in your Summary section on LinkedIn....

admin: Great spacing and formatting. Good specificity on your problem statement however "struggling", though a good emotion word, isn't actually a problem. What is the real problem you are going to solve; the problem that is causing them to struggle or the ...

admin: Good start and formatting, however you aren't really identifying a real problem. What is the problem created by not having this information? ------------------------- You know how small to medium sized companies need to make cost effective busines...

admin: Good formatting and spacing, however "always looking" isn't a problem. What is the real problem here that you are going to solve? What is the problem that is causing them to always look or what is the problem that is created by not having graphics? ...

Amir: Very useful, Thank you for your contribution and keep up the good work, Thanks...

admin: You know how challenging it is to build a truly sustainable and competitive xxxx organization by leading several multi-discipline and multi-cultural teams across 6-8 Asian countries, in order to be ready for one of the world biggest emerging market; ...

admin: Your problem statement needs to actually contain a problem. Though "difficult" is a good emotion word it isn't actually a problem. What is the real problem here that you are able to solve; what is the problem that is creating the difficulty or what i...

admin: You know how service industry businesses are constantly bogged down by disconnected and hard to follow business processes that prevent companies and employees from achieving program objectives on time and under budget? - Good problem statement; I jus...

admin: Good start, however your problem statement needs to actually contain a problem. "Constantly trying" isn't a real problem. What are you solving; the problem of what is causing them to have to continue to try or the problem created by them not keeping ...

admin: GREAT branding statement! Just minor changes; you don't need to put your acronyms in quotes, just leave it simple. ----------------- You know how companies face accounting standards overload because of ever more complex accounting rules from the Fi...

Tim: The webinar was very informative piece about networking and advancing ones brand and using technology. If your in a job search or not there is value in the webinar....

admin: GREAT branding statement! You know how financial services market today is increasingly competitive with tougher regulatory standards and customers demanding more, resulting in increase pressure on capital and allocation of resources making it more...

admin: You know how hard it can be to find the correct answer to a tough tax question about investments and deductions, so that....? - Good start, but I would leave out the bullet point examples and actually get to the heart of the problem. You haven't actu...

admin: In your problem statement you just ask a question, but you don't talk about a problem. Getting to the heart of the readers problem will help reel them in. What is the problem causing this or what is the problem caused by this? Great solution statem...

admin: Good formatting and spacing, however, though "frustrating and challenging" are great emotion words they aren't actually problems. What is the problem created by this that you are going to solve? You will have a much bigger impact on your reader if yo...

admin: Hi Paul. Thanks for the revision, however we only do one critique per package. Please go ahead and post your revised statement in your Summary section in your profile....

admin: Hi Art. We only do 1 critique for each package. Go ahead and post your revision in your Summary section of your LinkedIn profile....

admin: Hi Miriam. You are not actually identifying a problem; please review the branding workshop, the guidelines on this page and the critiques given to other and resubmit....

admin: You know how higher education executives are challenged to differentiate services and improve student retention in order to achieve higher graduation rates? - "Challenged" is a great emotion term, but isn't actually a problem. What is the real proble...

admin: Good spacing, however your problem statement doesn't actually contain a problem. What is the problem that causes this or what is the problem that is created by this? It's best to keep "I solve this." on it's own line, because this is a big eye catc...

admin: You know how the business suffers significant frustrations and lost profits due to technology teams that deliver late, are over budget, or don't deliver expected functionality? - Good, however it would be stronger if you are more specific. What types...

admin: You know how hard it is to find a Computer Examiner who isn't either a technical wonk or just a talking head? - And? What is the actual problem here? What is the problem causing this to be hard or what is the problem caused by having these things? Yo...

admin: Good start, however your problem statement is confusing, vague and doesn't actually contain a problem. What is the actual problem created by these obstacles? I would also highly recommend that you are more specific on the type of strategies and busin...

admin: You know how corporate HR Departments have a reputation for saying “No” and focusing only on policy and procedure without being a true business partner to line managers in the organization, leading to....? - Great start! However you don't really ...

Jerry Clark: You know how the Supply Chain is always looking at KPI's such as appropriate vendor levels to prove its value, I solve this through value-added Supplier Diversity program inclusion. I do this from personal experience by having worked through the dail...

admin: You know how churches often seek to provide administration and financial direction to their organization by following corporate business strategies? - And? What is the actual problem here. Seeking, isn't a problem. What you wrote doesn't sound bad at...

admin: Great start. "difficult and frustrating" are great emotional terms, but they aren't actually problems. What is the problem either causing this frustration or is created by this? Great specificity on your target audience! Don't tell people you "can h...

admin: You know how telcom and IT companies often struggle to find a solution focused individual that can deliver effective solutions and create trusted advisor partnerships, leading to....? - don't smush words together with a "/" because LinkedIn sees that...

admin: Great start! Your problem statement is good. What would make it stronger is to potentially be a little more specific about the type of business you are targeting along with what type of opportunities and technologies you are referring to because as i...

admin: You know how the xxxx industry is heading towards becoming a commodity, where all manufactures are viewed the same, providing the same basic products; resulting in new customers only being won on price, leading to....? - great start, but what is "our...

admin: Great start! Your problem will be more impactful if you elaborate a little more on what is causing this to be difficult or what happens if human capital capacity is eroded. I reworded your solution statement to make it flow a bit better. ----------...

admin: Your problem statement doesn't actually specify a problem. You need to identify the real problem here is it what causes this wall to go up or is it what happens because this wall is created. Also be more clear and specific as to what you are referrin...

admin: Great spacing and format, however your problem statement doesn't actually contain a problem. "Struggle" is a great emotion word, however it isn't a problem. Think about what you are solving and get to the heart of their pain, what is the problem that...

admin: Great start! I like to the start of your problem statement, however you don't actually mention a problem. Something being difficult isn't a real problem. What is the problem causing them not to be able to measure these things or what is the problem t...

admin: Great formatting and spacing, however your problem statement doesn't actually contain a problem. Something being a challenge isn't a real problem. Get to the heart of the pain that you are solving. What is the problem that is causing this challenge o...

admin: Great formatting and spacing, however your problem statement has to actually contain a problem. "Always challenged" isn't an actual problem. What is the problem causing the challenge or what is the problem created by this challenge. It is more impact...

admin: You know how the automotive industry is always looking for continuous improvement opportunities in...., causing....? - Good way to target your intended audience, however you aren't actually stating a problem. "Always looking" isn't a problem. What is...

admin: We've found that starting with "You know how" is a big attention grabber. It also puts you in a situation where you are asking about your reader instead of telling them what they know. A challenge, though a good emotion term, isn't an actual problem....

admin: Good spacing. Starting your problem statement with "You know how" is a much bigger attention grabber. The rest of your problem statement is too vague to have an impact at all. You need to actually identify a problem; "struggle" is a great emotion wor...

admin: Great spacing and formatting. I like your specificity with your target audience, however you don't actually state a problem. What is the problem causing them to be in need or what is the problem created by them not having these solutions. And exactly...

admin: Good start. It's a better attention grabber is you just say "You know how..." You did a good job of specifying your audience, however you don't actually state a problem. "Difficult" isn't actually a problem. What is making it difficult or what proble...

admin: Great formatting and spacing. However to really draw in your reader you need to be specific as to what the problem is. You do not list a problem here. "Have difficulty" isn't actually a problem. What is the problem that causes this difficulty or what...

Mark Ashley: Excellent process...

David Fritzinger: You know how biotech and pharmaceutical companies need to manage costs in the development of biological therapeutics? I solve this. I solve this by being able to with both academic laboratories and Contract Research Organizations to increase p...

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admin: You know how xxxx businesses always need to find new ways to promote their company to increase their sales and to get more customers in this dreadful economy, due to high employee turnover/ lack of referrals/ marketing cutbacks leading to....? - This...

Amy Montgomery: Thank you. This really gave me a good understanding of how to network....

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Jonathan Callund: Thanks, Gireg. Rich and powerful insights in how to use the LinkedIn and Signal tools. This has certainly helped me broaden my network and make use of the powerful tools built in to the Advanced functions on LinkedIn. Good work and keep it up! ...

Steve Todd: Using the info I received from the first; my network went from 78 connections to 500 plus in 2 weeks. I had 39 supper connectors and now over 400. So far I have been searched over 471 times. 10 offers to join other networks;but no job offers as yet. ...

Audrey: Your training is fabulous. I will give back to you by recommending your webinars to those in my "Job Match" program that I am in....

admin: Great formatting and spacing. In your problem statement you need to actually identify a problem "Struggle" is a great emotion word but it is NOT a problem. What is the problem causing them to struggle or what is the problem that is caused by this str...

admin: Great formatting and spacing. Your problem statement needs to be more specific as well as include an actual problem. "Always struggle" is a great use of emotion but not a problem; why do they struggle; what is the problem caused by the struggle? I wo...

admin: Good spacing. However, your problem statement doesn't actually contain a problem. Something being important isn't a problem. What is the problem causes them to not find this person or what is the problem caused by them not having this person? Also re...

admin: You know how xxxx product management is always looking for on demand material delivery at the lowest possible cost for new and existing products, to avoid....? - "Always looking isn't a problem." Why are they always looking; what is the problem creat...

admin: Great formatting and spacing. Your problem statement, though specific is very confusing. You say that no business wants to be in the Washington Post then you say "but" like it is an inevitable, however you then go on about being compliant and keeping...

admin: You know how difficult it is to add profitable volume in the Consumer Products business, due to...., leading to....? - Great use of emotion, however "difficult" isn't a problem. What is the real problem here; what causes it to be difficult or what is...

admin: Hi Melina. We only do 1 critique of your branding statement. Please use the one that was given to you on the 7th to update your branding statement and go ahead and post it in your Summary sectin....

admin: You know how students are graduating from high school underprepared in English and math skills that prevent them from being college ready, due to....? - Good start. What is the real problem here though? Why aren't they prepared? Be as specific as pos...

admin: "Frustrating" is a great use of an emotion word however, it isn't actually a problem. What causes this or what is the problem that is created by this? Being as specific as possible will set up your solution statement and engage your reader. It makes...

admin: You know banks and financial institutions are always looking to improve on their risk controls and processes, in order to comply with the new regulatory framework to avoid...? - Good specificity, however, "always looking", though a good emotion phras...

admin: You need to remember to have lots of white space; it makes things alot easier to read (thus more likely to be read). Also we've had "I solve this" on it's own line creates a great visual and compelling impact to make people want to read what you have...

admin: Great formatting and spacing. Your problem statement, however, needs to actually contain a problem. Needing solutions isn't a problem. What is the problem that is created when this doesn't happen? Get to the heart of their pain to really grab their a...

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Diana M Geremia: Love your sessions....

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Miriam: You know how Financial Analysts focu on the numbers to the exclusion of the Big Picture? I solve this by partnering across the organization to ensure that the numbers reflect both the tangible and intangible issues of today and tomorrow....

Loren McGilvrey: Thanks for all your great work Greig!...

martin laird: Thanks,loved it... Mr Martin Laird...

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David Jarrett: Thanks for the info Greg. Since I've been thru the Be Found program, I will get the (Ninja) Scripts. You're doing good work, helping lots of people. Please keep up the good work! David...

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Michelle Moor: Here is my revised branding statement taking into account your comments. I think it may still be too long however. You know how small to mediums sized companies need to make cost effective business development choices to stay competitive in the g...

art carr: You know how growth is stagnant in the senior living industry with everyone struggling for occupancy and looking for ways to increase revenues and prepare for the onslaught of the “gray tsunami”. I solve this. I solve this by positioning ...

M. Antoinette Davis: You know how proposal writers are always looking for conceptual graphics to communicate their complex ideas? I solve this. I do this by defining a objective for the graphic and designing a visual metaphor that understandably communicates the so...

Paul Daniel: Thanks Grieg: How about this? You know how hundreds of companies, because of the ever-changing digital spaces, are challenged for finding new ways to connect with target audiences and increasing their revenue? I solve this. I solve this ...

admin: You know how time consuming and expensive it is to penetrate and develop new national accounts? - This is too vague and doesn't contain a problem, so I'm not sure how to critique it. What type of national accounts are you talking about; why is is tim...

admin: Good start. Remember in your problem statement questions always end in a "?" You also want to be as specific as possible about the actual problem. What you wrote sounds nice, but it really isn't a problem. What is the problem that prevents them from ...

admin: You know how CFOs and COOs are always looking for HR leaders who think strategically but do so with the idea of operations in mind and not just to add “extra” HR to prevent....? - Good start, but "always looking" isn't a problem. Why are they alw...

admin: You know how growth is stagnant in the senior living industry with everyone struggling for occupancy and looking for ways to increase revenues and prepare for the onslaught of the “gray tsunami”? - Very good! I solve this. - This is an important...

admin: Great start. First you want to make sure you have plenty of white space. A line between each paragraph makes it much easier to read. Great start with identifying your target in your problem statement however "challenged" isn't a problem. What is the ...

admin: You know how Engine MROs are always fighting an uphill battle to retain their customer base in our “feast or famine” cyclical business prevalent in our industry? - Great use of emotion and specifically targeting your audience. However you don't a...

admin: You know how Hospital and Health Care System leaders need to correctly position their organizations within an uncertain future to avoid....? - Very good at identifying your industry audience, however this is extremely vague and doesn't actually list ...

admin: Great formatting and spacing. Your problem statement will be more effective if you are more specific and actually list a problem. "Challenged" is a good emotion word, but it isn't a problem. Why are they challenged? What is the problem created by thi...

admin: You know how Configuration Managers are responsible for all of the moving parts of the release but we have no control over the code we receive, causing....? - Good start, but you need to continue on and identify an actual problem. What is the issue w...

admin: You know how fast-growth companies often outgrow the ability to manage a workforce sufficient to fuel their business strategy, leading to...? - This is very vague and doesn't actually include a problem. What is the real problem caused by this or what...

admin: You know how compliance with environmental regulation can impact a client’s projects or operations by uncertainty, unanticipated delays, and increased costs, leading to...? - Great start but get deeper into the heart of the problem. What is the rea...

Sylvain Huot: You know how challenging this is to build a true sustainable and competitive organization by leading several multi-discipline and multi-cultural teams across 6-8 Asian countries, in order to be ready for one of the world biggest emerging market; the ...

admin: You know how the word “change” usually creates fear and nightmares of “over budget expenses” and chaos to most business managers, leading to...? - Great use of emotion, but you really aren't pinpointing a problem. What is the problem created ...

admin: You know how great xxxxx projects can run into bad surprises when it comes to documentation completion, leading to....? - Good start, but you need to identify an actual problem. What is the problem created by them running into these surprises? And wh...

admin: You know how employees dislike going through training or the onboarding process? - Why? What problem does this cause? "Dislike" is a good emotion word, but it isn't actually a problem. What exactly is the problem with this? And what type of employees...

admin: You get a bigger response if you ask your audience a question; peak their interest with "You know how." You then also need to actually identify a problem. "Always struggling" isn't a problem. Why are they struggling and what problem is created by thi...

admin: You know how xxxxx companies are challenged for finding new ways to connect with target audiences in the digital space while keeping up on the latest platform developments and increasing revenue? - 1st remember that questions always end in a "?" You ...

admin: You know how the fashion industry is always looking for the “next big thing” whether it is an idea or a strong leader with a passion for over-delivering on customers’ expectations which leads to increased sales? - How is this a problem? "Always...

admin: You know how technology companies are facing a tough sales environment and obstacles to sales such as caller ID and gatekeepers, causing...? - Good start, but you're not identifying a clear problem. What exactly is the problem that you are going to s...

admin: You know how many employers are at wit's end because they've invested in workforce health strategies but haven't seen any measurable return, due to...? - Great start, however what is the problem created by this. Dig deeper into what the real issue is...

admin: You know how frustrating it is to always be looking for ways to do more with less? - First questions end in a "?" Next you are not identifying a problem or a target. This is so vague that it will never gain interest or attention. Who is this directed...

admin: You know how difficult it is for a selling organization to capture market share and grow revenues in today’s highly competitive, regulated and cost conscious healthcare environment? - Phrasing it in the form of a question will gain more attention f...

admin: You know how the research and education industry requires facility managers to sustain state-of the art spaces without adequate resources? - Great specificity to your target, but you aren't identifying a problem. What is the problem created by them r...

admin: You know how xxxx clients are always looking for the highest quality product while receiving the lowest price and best service, leading to...? - This is extremely vague and won't hit home with your reader. What type of clients and products are you ta...

admin: You know how frustrating it is for Directors of Product Sourcing to spend all the development time and then end up with a product that is not in design specification and outside costing limits? - Good specificity about your audience, but I'm not clea...

Richard J. Levy, AIA, APA: You know how difficult it is in our industry communicating effectively with Principals on the other side of the table? I solve this by having practiced on the other side of the table as the Owners Representative, Construction Manager, General Cont...

Michael Hansen: You know how businesses in the service industry are constantly bogged down by disconnected and hard to follow business processes that prevent your company and employees from achieving program objectives on time and under budget. I solve this……...

Kevin Byrne: You know how investment management firms are constantly trying to keep pace with investment management technology and evolving Dodd Frank and other regulatory reporting reforms. I solve this by working with business stakeholder groups to understan...

Laurie Blanton: Greig; here is my branding statement. You know how companies face accounting standards overload because of ever more complex accounting rules from the Financial Accounting Standards Board (the “FASB”) and ever expanding financial statement d...

Robin Kolvek: My Branding statement: You know how financial services market today is increasingly competitive, tougher regulatory standards and customers are demanding more resulting in increase pressure on capital and allocation of resources making it more dif...

Larry Franck: You know how hard it can be to find the correct answer to a tough tax question, such as: - What are the election options a partner has regarding the gain realized from the sale of investment property sold under a condemnation? - Can clarinet les...

admin: Great spacing and format. Your problems statement is good, however what is the real problem created by incorrect analysis? Your solution statement is confusing. What is customer service to executives...are they your customers? If you are working in...

admin: You know how American importers are always looking to comply with U.S. Customs and Border Protection (CBP) Regulations to avoid receiving non-compliance penalties, which causes....? - Good start, it is good to be more specific on the real problem wi...

admin: You know how there is always a problem for metallurgy laboratories to maintain balance between sample evaluations while minimizing consumable costs when trying to meet quality management programs, leading to....? - Your problem statement needs to be ...

admin: You know how aviation and the airlines are always striving for sustainable growth and improved margins? - Your problem statement needs to include an actual problem. "Striving" is a good emotion word, but it isn't a real problem. As it is this sounds ...

admin: You know how finance and accounting professionals are commonly perceived by stakeholders as business road blockers who speak a foreign language instead of a business partner, leading to....? - Good start, but you didn't identify a problem. What is th...

admin: You know how xxxx companies get frustrated during the insurance renewals process when seeking the broadest insurance coverage, at the most competitive price but always being mindful of compliance and tax issues? - "Frustrated" is a great emotion word...

admin: You know how companies are wanting to take their accounting and finance departments to the next level, improve processes and cash flow, streamline and automate processes and develop the skill set of their staff? - This isn't a problem! What is the pr...

admin: Great spacing. Your problem statement doesn't actually contain a problem. "difficult, stressful.." isn't a problem. They are great emotion words but what is the real problem here. What is the real problem? Why is it difficult and what is the problem ...

Michael D Brown: You know how companies are faced with the challenge of securing the company's assets in a very tough economic environment? I solve this. I solve this by showing how the company's security program can be tailored in such a way where it can not...

admin: We only critique branding statements that follow the format and guidelines explained on this page. Please review the page and the branding workshop to revise your statement and resubmit....

admin: This is so vague that it will not catch anyone's attention. Please review the branding workshop along with the suggestions on this site and comments given to others to revise and resubmit....

admin: Good start, but this is way too long; Your branding statement should be no longer than 3 sentences. Please revise and resubmit....

admin: Only statements that follow the format listed in the guidelines of this page will be critiqued. Please review and resubmit in the proper format....

admin: We only review branding statements that follow the format and guidelines laid out on this page. Please review these along with the branding workshop and resubmit in the proper format....

admin: We don't critique any branding statements that do no follow the format laid out in the guidelines listed on this page. Please review and resubmit....

admin: Please review the branding workshop and submission guidelines on this page and resubmit according to the proper guidelines and format....

admin: Below are our instructions listed on this page. None of your submissions to date follow these guidelines and therefore will not be critiqued. Please review the branding workshop again and the full instructions listed on this page. ——————�...

admin: GREAT START! I just made a few tweaks and suggestions below. You know how retail organizations are always looking for ways to expand market share by focusing on customer relationships to increase the companies appeal to the customer in hopes of rep...

admin: You know how Purchasing departments insist that Procurement and Logistics Specialists bring to the table innovative techniques and strategies that result in reduced cost of goods and have a positive impact on bottom line dollars? - Your specificity i...

admin: This is too vague to have an impact on your audience. What is the real problem here? Be as specific as possible to really gain the attention of your audience. Your solution statement is also confusing. I don't understand exactly what you are doing ...

admin: You know how hard it is for the health care industry to provide evidenced based quality care due to the lack of experienced clinical leaders causing...? - Great start, but what is the real problem here; what problem is created by not having this? Als...

Lawrence Mann: You know how project managers are always challenged to keep projects on time and within budget? I solve this. I keep projects moving and focused by starting with a clear scope statement that everyone agrees to and then making sure that every ...

Richard J. Levy, AIA, APA: Revised Branding Statement submitted for Review, never having received a review: ******************** Are you having difficulties communicating effectively with Principals on the other side of the table? Possess multi-industry experience hav...

Cathy Braunsdorf: Is your manufacturing organization looking for ways to expand customer relationships and keep your customers from moving to the competition? I solve this. I solve this using my mastery of active listening skills combine with my openness to inte...

David Andreasen: You know how churches often seek to provide administration and financial direction to their organization by following corporate business strategies? I solve this. My approach to Business Administration is to rely on biblical principles and my e...

John Vrahnos: You know how difficult and frustrating it is to design and successfully execute international marketing initiatives, especially on emerging clean-tech and high-tech products, that support brand development and lead generation while converting program...

Cher Johnson: You know how frustrating and challenging it can be for an organization to accomplish important goals when various parts of that organization tend to function in silos and don’t always work well across the organization? I solve this. I solve t...

Sandy Wilkerson: You know how higher education executives are challenged to differentiate services and improve student retention in order to achieve higher graduation rates? I solve this. My knack for data and process analysis allows me to quickly identify ar...

Eliseo Elizondo: You know how supply chain and procurement departments lack recognition as a frontline function and want to not be seen simply as a support function? I solve this by being fervent, fair, and a front-runner. My approach involves a combination of ...

Mark Enos: One of the biggest challenges in a business is developing a staff that is equipped to meet the needs of a competitive world class business in the areas of organizational development and customer service. I have had the opportunity to solve many such ...

Pete Ittner: You know how the business suffers significant frustrations and lost profits due to technology teams that deliver late, are over budget, or don't deliver expected functionality? I solve this. I solve this by facilitating creation of clear, mea...

Chris Jochem: You know how hard it is to find a Computer Examiner who isn’t either a technical wonk or just a talking head? I solve this. I solve this by I embodying both of these aspects in offering the talents and experiences earned from an IT career sp...

Michael Cox: Vice President-Finance and Chief Financial Officer You know how as businesses pursue their long-term strategies, both organizational change and demand on financial resources can become obstacles to successfully achieving their goals. I solve th...

Beth Carter: You know how corporate HR Departments have a reputation for saying "No" and focusing only on policy and procedure without being a true business partner to line managers in the organization? I solve this. I do this by working with managers to un...

Annemarie Anderson: It is difficult to find a creative executive who is also technical in a highly regulated industry. Because my experience ranges from sales and marketing to clinical coding, I am adept at being both highly technical and highly creative. Drawing on th...

Adam Kindberg: You know how in telcom/IT companies struggle to find a solution focused individual that can deliver effective solutions and create trusted advisor partnerships? I solve this by my passion to help customers the last 15 years succeed by a customer i...

John Lucke: You know how businesses miss market and revenue opportunities because they cannot identify, value and implement new technologies in a rapid and cost-effective manner? I solve this by modeling the impact of complex technologies on financial, operat...

admin: Good use of white space, however your problem statement is so vague I have no idea who you are talking to, what type of bids you are referring to or what business this relates to. Are these construction bids, materials, consulting work? You will have...

admin: You know how confusing it is when clinicians question xxxx {certain type of company/lab/scientisits/etc} about the methods to be used to conduct a new clinical drug trial protocol, which leads to delayed enrollment and .....? - Good start, but it is ...

admin: You know how difficult it is for insurance companies to find and train the right sales teams in emerging markets, due to {lack of skilled salespeople, Extreme competition in the industry,etc} and how frustrating it is to commit significant time to em...

Michael D Brown: Security and Investigations Professional with over 25 years of experience including security administration of an area that included Northern Alabama and Eastern Mississippi. My clients have stated that I am gifted in the level of interpersonal r...

werner becker: You know how our industry is heading towards becoming a commodity, where all manufactures are viewed the same, as providing the same basic products; resulting in new customers only being won on price? I solve this. By partnering with Sales f...

Thomas Johnson: You know how difficult it is for manufacturing firms to reducing operating costs and not erode their human capital capacity? I solve this! By creating employee excitement and enthusiasm teaching them how to identify and remove business proc...

Pedro Mier: You know how in any industry people tend to put a wall between them and salespeople regardless of the product or service they are offering? Nobody likes to be "sold", but ironically sales is the integral part of any business. I solve this by alw...

Carolyn Sampson: You know how organizations struggle to break through all the noise to attract, engage and retain customers? I solve this. I solve this by identifying, researching, writing and delivering, via multiple traditional and emerging communication chan...

Chris Hohlweg: Please disregard my previous post. You know how every business undertakes projects to grow, but they really can’t tell if progress is being made in any objective manner, and they’re not really sure if their resources are being utilized effe...

Mike Cartwright: You know how the automotive industry is always looking for continuous improvement opportunities? I solve this. I solve these by working directly with teams to take every opportunity as an improvement opportunity to enhance the processes. My a...

michael blonder: You are aware of the challenge to manage overhead costs and at the same time grow your profitability. I can solve this by offering my services as a consultant providing my 34 years of Experience in Real Estate. As a business owner, I have worn ...

Javier Llerena: Mobile is not a regular business process for the CIO. With over 1 billion global consumers adopting mobile devices, you need to work with your organization to develop an enterprise-wide mobile strategy. To solve this problem, I help organizations...

Carl R Menako: You know how Aerospace/Defense is always looking for a person committed to the core values of the program mission. Leaders who lift get further than those who push down. Performance improves when people feel encouraged. I solve this by leadership ...

Rob Elwood: Businesses today struggle with inconsistent performance in their sales organization. How can this be changed? I can solve this. I solve this challenge by creating engaged, high functioning sales teams through proven team development approaches,...

Gary Brumbaugh: You know how the Supply Chain Industry is in need of creative and visionary solutions in order to control costs across the network? I solve this. I solve this by using my proven technological savvy and ability to quickly access operations with ...

admin: Actually you did not. Here was your branding statement: "Have worked on ALL sides of the table to benefit YOUR side of the table" Below are our instructions listed on this page. None of your submissions to date follow these guidelines and therefore ...

Susan Kratochvil Smith: Do you know how difficult it can be to design and measure the effectiveness of health marketing and promotion campaigns for preventing and controlling chronic and communicable disease? I can help your organization to solve this problem by develop...

david guarino: Have you had an out of control project lately? I can fix that. I solve problems before they become issues, adapting to new information constantly and delivering the results you need, on time and on budget....

Karen Kettner, Esq.: You know how start-up entertainment firms have difficulty attracting and retaining new talent? I solve this. I solve this by truly listening to my clients and telling them the truth. I not only nurture them but grow with them and their careers...

Marc Gallin: You know how businesses always need to find new ways to promote their company to increase their sales and to get more customers in this dreadful economy? I solve this. I solve this by creating innovative marketing solutions that enhance perfor...

Carol McDonald: You know how managers struggle with trying to mesh business needs with the needs of what we say are our “greatest assets,” our employees? I solve this. I do this by assessing the organization and truly understanding its values. When I can ...

Brian Hogan: Whether the logistics business is asset or non-asset based, sales can not be successful without operational excellence. I attain excellence through continuous process improvement and key performance data....

Mike Layton: You know how you always struggle to get your distributor to focus on your brands and give them the attention they deserve versus the dozens of other suppliers they represent? I solve this. I do this by not only building a solid professional rel...

David Fritzinger: You know that in the present climate at pharmaceutical and biotech companies, it is important to find someone who is able to work with people in academia and in industry, and to work with Contract Research Organizations and Contract Manufacturing Org...

Tom McLaughlin: You know how product management is always looking for on demand material delivery at the lowest possible cost for new and existing products? I solve this I do this by understanding a supplier's capability, flexibility and total costs in selecti...

Irene Manford: You know how while no business wants to find itself mentioned on the front page of the Washington Post as having been suspended or debarred from federal contracting, but all of us in the government contracting environment have to be compliant with al...

Nolan Sagebiel: You know how difficult it is to add profitable volume in the Consumer Products business? I solve this. I do this by researching and understanding my company's product costs and profit targets before going to the customer. Then, I build trust...

Melina Ann Fox: In today’s world; you know how economic uncertainty in the private, public and nonprofit sectors is causing budget constraints, stress and distrust in the workplace producing a need for capable leaders who can provide the direction and vision to re...

Imelda Quintanar: You know how students are graduating from high school underprepared in English and math skills that prevent them from being college ready, I solve this by tailoring unique mentoring and tutoring programs that successfully build their skill set. I do...

Daniel Payne: You know how IT consulting firms find it frustrating and troublesome to gain new clients through referrals? I solve this by helping them connect with potential clients after making them more visible on LinkedIn and Google....

Richard J. Levy, AIA, APA: Inappropriate Response. I submitted EXACTLY what I was asked to, my "Branding Statement". SOMEBODY owes me an explanation Pissed Off as Bloody HELL....

admin: We only review submissions submitted per the guidelines on this site....

admin: Please review the branding workshop, submission guidelines on this site as well as critiques given to others, revise and resubmit. To grab attention you need to start with "You know how" and then identify a specific problem your audience is facing. T...

admin: Please review the branding workshop, guidelines on this page along with other critiques given. This is extremely vague. You need to first identify an actual problem and then tell use EXACTLY HOW you are going to solve it in a way that sets you apart....

admin: HI Pete. Please review the guidelines on this page on the proper format and resubmit. Your solution statement should be just 1 concise sentence explaining exactly how you solve the problem that showcases how you are unique and different. Don't give u...

admin: HI Chris. We only offer 1 critique in your package. Please take the suggestions you were given and post your revised statement in your Summary section....

admin: Hi, your program only contains one branding statement critique. Please post your revised statement based on the critique you received in your Summary section....

admin: Great Branding Statement! You know how all life insurance companies are now suffering from rising lapse rates which are adversely impacting their bottom lines? - GREAT! I solve this. - Perfect formatting and spacing! I solve this by coordinating i...

admin: You know how finding productivity gains and cost reductions are problems for manufacturers, because.... causing...? - What is the real problem here? WHY is this a problem and what does this lead to? I solve this. - It is a lot easier to read when yo...

admin: Great formatting and spacing, however "constant struggle" isn't a problem. What is the real problem here? Why are they struggling with this and what is the problem created by them not having this? Good start to a solution statement, however you need...

admin: Great spacing and formatting, however your problem statement will have a bigger impact on your reader if it actually specifies a problem. "Always looking" isn't a problem. Why are they always looking; what is the problem created by them not being abl...

admin: Honestly, this is a very awkward and disjointed branding statement. Your problem statement should be being with "You know how" to grab their attention and then you actually need to state a problem. What is the real problem created by new challenges a...

Pete Harper: You know how every business is challenged to find opportunities to profitably grow and create value for its investors, management and customers in this slow/negative growth economy? I solve this: • I build strong relationships with the CEO ...

admin: Great formatting. I like how you specify your target, however you aren't actually identifying a problem. What is the real problem they are facing if they don't focus on this? What is the problem that causes you not to focus on this? Remember also tha...

admin: You know that hitting aggressive revenue targets for any start-up or high growth division is a challenge? - Why is this a challenge? What is the real problem here? Remember also that questions always end in a "?" I solve this! - The more white space...

admin: Good start, however your problem statement is extremely vague and I'm not sure how much it will resonate with your audience. What type of companies are you talking to? What types of controls and management and teams are you referring to? The more spe...

admin: You know how most medical device companies are seeing slowed or decreased sales for the first time in our hospital market, leading to...? - Good start, however you don't actually have a problem listed. What is the real problem here? I solve this! - ...

admin: You know how medical sales companies are looking to strengthen client relationships, retain top producing sales representatives and improve their bottom line? - Great start identifying who you are talking to, however "looking" isn't a problem. What i...

admin: Great formatting and spacing! You did a good job identifying your audience and using good emotion word, however, "struggle" isn't a problem. What is the real problem they are facing? Why are they struggling? What is the problem created by not having ...

Daniel Payne: You know how frustrating and troublesome it can be for IT consulting firms to gain new clients through referrals? I solve this by connecting them with potential clients after helping them get found through LinkedIn and Google....

Rita Previtali: You know banks and financial institutions are always looking to improve on their risk controls and processes, in order to comply with the new regulatory framework? I solve this. I do this by creating risk control processes and project managing ...

Andrea Simon: You know how association and corporate meetings are always struggling with new innovations and technology? I solve this with my passion for producing memorable meetings. I conduct thorough research on the issue, evaluate its value to the mission ...

Wm. David Levesque: Greig, Impressive webinar with high impact content and advice. Target Niche: Small and mid-size companies that require an Operations Lean Manufacturing executive to establish a competitive advantage in quality, delivery & cost performance, w...

Kirk Frazier: You know how time consuming and expensive it is to penetrate and develop new national accounts I solve this by reaching beyond just the purchasing group and engaging other key team members such as Operations, R&D, Marketing and Supply Chai...

Carlin Bartschi: Carlin Bartschi, M.D., Medical Director; Medical Liaison, Medical Educator, Business Relationships Specialist My job is to make my employer’s job easier! Misunderstandings and poor relationships from inadequate communication are problems ev...

Sheila Meehan: You know how health care organizations are striving to improve quality, increase operational efficiency and improve the overall healthcare experience for their patients in order to increase market share and drive revenue growth. I solve this by co...

Tom Cataldi: You know how CFOs and COOs are always looking for HR leaders who think strategically but do so with the idea of operations in mind and not just to add “extra” HR? I can solve this. I do this by presenting solutions that go hand in hand ...

Richard J. Levy, AIA, APA: FYI, for construction industry "Have worked on ALL sides of the table to benefit YOUR side of the table"...

Jon Geoffrey Calvert: You know how organizations in the Distribution industry are constantly challenged with the complexities of client customization needs? I solve this. I have a passion for facing complex problems and reducing them into simplified solutions that are ...

Jackson Chu: Revised Branding Statement You know how Engine MROs are always fighting an uphill battle to retain their customer base in our “feast or famine” cyclical business prevalent in our industry. I solve this By aligning the segment of the market ...

admin: Please review the branding workshop, submission guidelines on this site, along with other submissions and the critiques they were given. You need to revise and resubmit your branding statement. Please begin with "You know how" to capture the attentio...

admin: Please review the branding workshop and the guidelines on this site to revise and resubmit your brand statement. You should have a problem statement beginning with "You know how" and identifying a problem your target audience has followed by 1 concis...

admin: Hi Larry. Your branding statement should be conversational. Write like you are talking directly to your reader and not giving them resume bullet points. Your solution statement should be 1 concise sentence explaining exactly how you solve the problem...

admin: Please review the webinar and submission guidelines on this site in addition to critiques I've given others. You need to start off with "you know how" to grab your readers attention and then actually list a problem they are having. So you can then te...

admin: Please review the branding workshop and the guidelines on this site along with the submissions and suggestions given to others. You need to grab your readers attention by beginning with "You know how" and then actually listing a problem that they hav...

admin: Please review the guidelines for submission on this site. You don't want to list resume bullet points of what you offer. Write like you are talking directly to you audience and in 1 concise sentence tell them exactly how you solve their problem in a ...

admin: Hi Tony, please use the comments given to revise your branding statement and go ahead and post it in your Summary section....

admin: Hi Rodney, we only do 1 branding statement critique. So please go ahead and post your revision in your Summary section....

Bruce Weisensel: You know how Hospital and Health Care System leaders need to correctly position their organizations within an uncertain future. I help leaders solve this by providing the results oriented strategic planning and business development needed for thei...

admin: Please rewatch the branding workshop and review the submission guidelines on this site along with critiques given to others. Your branding statement should begin with the attention grabber "You know how" and outline a specific problem your target aud...

admin: Your branding statement should only be 2-3 sentences long. 1 problem sentence and 1 solution sentence. This is just an attention grabber and you do not need to include so much information here. Please revise and resubmit....

admin: Only 1 brand statement is critiqued as a part of your package. Please choose one and resubmit....